How we use your information

Version 2, [date]; version 1 had no Product search. [Company name] Ltd ([registered address], company number [n]) is responsible for your information. Questions or requests: [email protected], or reply to any email from us.

What we ask for and why

To sign you up: your email, event date, size range and budget. Needed to tell whether we can help and to send you your outfits.

To join the Self-service waitlist: your email, and which of our pages you came from. We use it only to tell you when Self-service, our monthly styling, launches.

To style you:

• A photo of you in clothes, full length, with no one else in it. Our stylists use it for colours and proportions. Please don't send swimwear or underwear photos; we don't need them and will delete them.
• A photo of your face, head and shoulders in daylight, so we can choose colours that suit you near your face.
• Your measurements: height, bust or chest, waist, hips and inside leg, and the body shape you pick. We never ask for your weight.
• Your event, dress code, what you like and what you don't, brands you like.
• Inspiration images (optional): looks you'd like us to take ideas from. Only our stylists see them.
• Anything about your body you'd like us to know (optional). If you tell us about health, pregnancy, surgery or disability, we use it only to style you, and only with your explicit permission (the box under that field).

Your outfits: which items you like, swap or click, and your answer to our last question. This tells us whether the service works.

You must be 18 or over.

To search products: what you type, the filters and suggestions you pick, which results we showed and which ones you clicked through to a store. Before we keep your words we remove email addresses and phone numbers. We never record who searched: no name, email, account, IP address or cookie goes with a search, even when you're signed in. That also means we can't find your searches later to show or delete them.

We use these records to see whether search works and to train our own models that put results in order, run on our own systems. They are never used for anything else. We rely on our legitimate interest in a search that works and improves; you can object at any time.

To sign in: your email and a one-time code we email you. After three searches in a day we ask you to sign in, which keeps automated use down. Signing in creates an account for that email; it doesn't sign you up for any emails.

Who sees it

• Our stylists: a small team who sign a confidentiality agreement and see your brief only in our system.
• Our AI drafting assistant (Claude, by Anthropic, in the US) gets your written brief to draft outfits: measurements, event, likes and any body notes. It never gets your photos, images, name or email, and Anthropic does not train its models on it. A stylist checks every outfit before it reaches you.

• Service providers who host our site, store your brief and send our emails, under contracts that let them use it only for us.

• Stores whose products you see in search: their photos load from the store's own site, so the store sees your IP address and browser, as it would if you visited it, and that you came from us, but not what you searched for. When you follow a link to a store, you're on their site and their own privacy notice applies.

We never sell your information, never share it with the stores we link to, never use it for advertising and never give it to anyone to train AI models.

How long we keep it

• Your photos and brief: 2 years from your last styling. A body changes; about two years is how long a photo and measurements stay useful for fit. Each new request restarts the clock, and after a year we'll ask whether your photo is still you. A month before we delete them, we'll email you; one click keeps them for another 2 years.
• Delete your photo any time with the "delete my photo now" link in every email and on your outfit page.
• Search records: 180 days, then only daily totals (how many searches, how many found nothing, how many clicks went to each store).
• An account you only used for search: deleted after 12 months without a sign-in.
• If you sign up but don't finish the brief, we delete your sign-up after 6 months.
• Waitlist emails: until 3 months after Self-service launches, unless you become a client by then. Ask us to take you off the list any time.

Helping us improve fit (optional)

Two unticked boxes let you help us build better fit for bodies like yours:

• your measurements, and separately
• your photo,

kept until you withdraw, and we check every 2 years whether we still need them. We never use your notes about your body for this, never label anyone with health terms, and you can withdraw at any time without affecting your styling.

Emails

We email your outfits because you asked for them. We send other emails (new features, offers) only if you tick that box. Every email lets you unsubscribe. We may invite you once to a short call about your experience; you can say no.

Cookies

Our sign-up page uses advertising cookies (Meta, Google) only if you accept them. Your brief, your outfit page and product search have none.

Product search uses two cookies of its own, which we need to run it and so don't ask about:

• a search count: only a number, for 24 hours, so we know when to ask you to sign in;
• your sign-in: keeps you signed in on that device for 180 days.

Your rights

You can ask for a copy of your information, correct it, delete it, withdraw any permission, or object to how we use it. Because search records aren't linked to you, we can't find them by your name or email; if you tell us the exact words and day, we'll delete those. Write to [email protected]; we answer within a month. If you're unhappy with our answer, you can complain to the Information Commissioner's Office: ico.org.uk.